Web.com Group Inc. (Nasdaq: WWWW) shares got 31.4% worth of lift to $11.38 late Thursday morning, on Q2 results and acquisition news. Volume for the stock topped 1.4 million shares, compared with a daily average of 421,000.

A Reuters story out August 4 reported that the e-commerce company agreed to buy website services provider Network Solutions to fuel growth, and posted quarterly profit above estimates.

The story also noted that Web.com, which provides web marketing products to small businesses, said purchasing Network Solutions would triple its customer base to about three million subscribers and give significant cross-sell and up-sell opportunities.

Web.com, based in Jacksonville, Florida will pay $405 million in cash, issue 18 million common shares and refinance Network Solutions’ net debt.

Second-quarter profit was helped by a 73% surge in its subscription revenue.