Shares of Belltower Entertainment Corp. (OTCBB: BTOW) were up more than 30 percent today on heavy volume after the company announced its intent to begin producing direct response commercials.

Potential revenue sources for the company will include production fees from the commercials and back end profit participation in the products being marketed to the public through the television commercials the company produces.

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Last week, the company announced that it has attached director, Michael D. Olmos (Splinter), and Academy Award Winner Forest Whitaker to star in, and serve as the executive producer for Belltower Entertainment’s feature film entitled “Little Treasure,” which tells the story of an American, bi-racial couple. The film will be shot entirely on location in Shanghai. Belltower Entertainment Corp. used a portion of a $1 million credit facility to secure Whitaker and Olmos through William Morris Endeavour Agency (WME) where they are both repped.

Belltower will retain copyright ownership of the film, and will have majority control over production, financing and distribution.